Experiential Concepts Fill Big-box Space as Retail Evolves

9/28/17

JLL today announced it has sold a 52,525-square-foot big-box retail building at 13150 Breton Ridge Street in Houston, Texas. Balaxi One Breton Ridge, LLC purchased the property from Breton Ridge TX, LLC.

JLL’s Randy Hopper and Gunnar Holman led the transaction for the seller. Phillip Dunning and Robert Hantgan of Colliers International represented the buyer in the transaction.

Glowzone, a family entertainment concept, will occupy the building. Glowzone offers a wide variety of “ALL GLOW” physical activities. Guests can compete on attractions including ropes and ninja courses, go karts, bumper cars, climbing walls, miniature golf and a laser maze. This will be the franchise’s first location in Houston.

“Opening our doors in Houston is very exciting for the company. Houston is built for fun and thrills, and our family challenge arena goes perfectly with that theme,” said Ron Whited, president of Glowzone International, LLC. “We are passionate about presenting families with a safe and unique place to spend quality time together while encouraging healthy and active lifestyle choices.”

As retail evolves, entertainment tenants have come to play a bigger role in filling big-box retail spaces. According to JLL research, Houston has emerged as a highly profitable location for entertainment concepts because of its high population growth and diverse consumer base. Experiential retailers such as Pinstripes, Momentum Indoor Climbing and Carvana have all added locations in Houston in the last year.

“We continue to see experience-based concepts backfill space left behind by more traditional, soft goods retailers,” said Hopper. “Set in a high-traffic, suburban retail hub and densely populated residential area, this offering presented a great opportunity for the end-user.”

13150 Breton Ridge is located just east of State Highway 249 and near major retail centers including the Willowbrook Mall. With more than 103,000 people within a 3-mile radius and nearly 150,000 cars passing by each day, the property benefits from a strong consumer base and high visibility.

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