BOSTON--(BUSINESS WIRE)--Boston-based Saylent, a leading provider of data analytics and targeted marketing automation software for financial institutions, partnered with Texas-based Moody National Bank to provide vital communications of relief services for customers during the historic devastation and ongoing recovery from Hurricane Harvey.
“In an event the scale of Hurricane Harvey, rapid communications with accurate, helpful information are essential,” said Owen Cheney, Moody National Bank’s chief information officer and executive vice president. “With Saylent’s support, we’ve been able to reach our network of more than 18,000 customers repeatedly with updates on branch re-openings, fee waivers and loan assistance programs.”
Moody National Bank understands that one step in repairing communities depends on the continuous access to savings and credit, and getting individual financial lives back on track, as soon as possible. Moody National Bank turned to Saylent to utilize their services for a multi-stage email campaign during this time of need in the region. The information provided included details on:
- Branch re-openings
- ATM fees waived
- Overdraft fees waived
- Penalty-free CD withdrawals
- Online and mobile banking updates
- Business disaster recovery loans
“There’s no playbook for disasters of this magnitude. The keys are flexibility and commitment, and using the resources that we all have available in creative ways to help others,” said Tyson Nargassans, Saylent’s president and chief executive officer. “We’re honored that Moody’s turned to us, and that we could help them to very directly help their customers and the residents of the Houston area.”
Saylent has further committed proceeds from this ongoing effort (approximately $7,500 to date) to be donated to the Texas Bankers Association Hurricane Harvey relief fund.
“Moody National Bank’s loyalty to their customers and the communities they serve is the industry standard,” Nargassans said. “We look forward to further assisting them through this time of recovery and healing, and we know we’ll see the Houston area back on its feet very soon.”
About Saylent
Boston, Mass.-based Saylent, named to Deloitte’s Technology Fast 500 list in 2014 and 2015 and a six-time Inc. 5000 Fastest Growing Private Company (2012-2017), provides financial institutions with data analytics software and services that improve profitability and product innovation by delivering smarter, deeper, actionable insights on the financial behaviors of consumers and businesses. With Saylent, financial institutions are empowered to drive new revenue streams and increase loyalty by delivering targeted programs and solutions that their customers and members desire. To learn more visit www.saylent.com
About Moody National Bank
Moody National Bank (MNB) is a Galveston-based community bank, providing personal and business banking services, as well as trusts and investments, to clients in 16 locations in Texas. MNB is one of the largest privately owned banks in Texas with assets exceeding $1 billion as of Dec. 31, 2014. Founded in 1907, MNB serves clients in the Galveston, Brazoria, Fort Bend, Harris counties, and Austin, and its Trust Department is one of the largest and oldest in Texas. Its staff is committed to providing customers with superior service with a personal touch in the development of strong financial relationships. To learn more about MNB’s history, services, executive staff and board of directors, visit www.MoodyBank.com.
