Florida-based Pet Supermarket Inc. is joining the all-star line-up at Brazos Town Center, signing an 8,000-sf lease to jumpstart construction on the next retail building in NewQuest Properties' largest development in Texas.
Design work is underway on a 20,500-sf building for one of the few remaining development sites in the second retail phase of the 550-acre project, situated at the vortex of two major thoroughfares in Fort Bend County's city of Rosenberg.
"It is definitely a unique situation that we have so many roads bordering this project. That's one of the reasons it's been so successful," says Bob Conwell, vice president of Houston-based NewQuest. "Brazos Town Center sells itself."
Now boasting more than 1.8 million sf, the massive open-air center has significant frontage with several direct ingresses/egresses on Interstate 69/US Hwy. 59, FM 762, Vista Drive, Reading Road and Town Center Boulevard in southwest Houston. "We are more than 99% occupied on what's constructed today," Conwell adds, "primarily because of its accessibility and location."
Pet Supermarket will be situated in phase II, where construction is underway for Blue Lion Salon Studios (10,200 sf) and Five Below (9,959 sf). Work will begin on spaces for IHOP (4,588 sf) and Valvoline (2,088 sf) in 45 to 60 days.
"The opening of 24 Hour Fitness in January has triggered tremendous interest in this part of the project," Conwell says. The soon-to-start building will include 12,500 sf of spec space, part of which is under negotiation with a restaurateur.
"Brazos Town Center is the crown jewel of NewQuest. It was designed as a pure power center," Conwell says. "Definitely it's our largest project."
Brazos Town Center is filled with regional and national retail brands, many of which are experiencing their highest sales volumes as NewQuest tenants. The Kroger Marketplace store consistently is ranked in the Top 3 in Texas.
NewQuest’s Brazos Town Center is the development bull’s eye for its trade area. "You can't possibly drive in that area and not know our project," Conwell says.
The trade area has grown to a population of 245,080, with the head count spiking 29.4% since 2010. The median age is 35.6 and average household income is $92,250. NewQuest's life-essential project includes about 620 high-end multifamily units and a medical/professional office park with parks, trails, lakes and fountains.
The power center's first phase broke ground nearly 12 years ago. Today, there are 15 acres of development sites remaining, all prime locations for entertainment concepts and neighboring the 12-screen Cinemark Rosenberg at the far northwestern end of the project. Phase I's built space is virtually fully leased.
Conwell and NewQuest associate Austen Baldridge are the project's current marketing team. Pet Supermarket, which has inked three other leases with NewQuest, was represented by Debbie Adams of Edge Realty Partners.
The 44-year-old pet care company has more than 135 stores in 12 states. The stores are stocked with more than 10,000 pet care products and offer vaccinations for dogs, cats and ferrets in addition to selling a variety of small animals and tropical fish. Local stores also work with organizations to host adoptions and related events for cats and dogs.
SOUTH TEXAS LEASES
Pet Supermarket Inc. has leased 8,000 sf of retail space in Brazos Town Center, located at the intersection of Interstate 69/US Hwy. 59 and FM 762, Rosenberg, from NewQuest Properties. Bob Conwell and Meredith McLeod Cobb of NewQuest Properties represented the landlord. Debbie Adams of Edge Realty Partners represented the tenant.
Infinity Guitars has leased 1,500 sf of retail space in Memorial at Kirkwood, located at the intersection of Memorial Drive and North Kirkwood Road, Houston, from RPI Management. Bob Conwell and Josh Friedlander of NewQuest Properties represented the landlord in the direct deal.
Good Feet has leased 1,370 sf of retail space in Shoppes at Grand Crossing, located at the intersection of Interstate 10 and TX 99, from POG Kosmos 1099 LP. Ashley Strickland of NewQuest Properties represented the landlord. David Wise of Streetwise Realty represented the tenant.
Amco Auto Insurance and Prestige Perfume have renewed 1,200 sf and 825 sf, respectively, of retail space in Fondren Southwest Village, located at the intersection of West Bellfort Avenue and Fondren Road, Houston, from Garrison Fondren LLC. Brad Elmore and Austen Baldridge of NewQuest Properties represented the landlord in the direct deal.