Jaffe, the legal industry’s full-service marketing, PR and branding agency, is pleased to announce that Michelle McCormick has joined the agency as Senior Vice President, Public Relations. Michelle, who most recently served as the communications director at Bracewell LLP, is based in Houston.
“Michelle’s extensive and accomplished background in law firm public relations greatly strengthens our capabilities, particularly in energy, technology, financial and transactional legal matters,” said Vivian Hood, CEO/Owner, Public Relations at Jaffe. “Michelle will provide senior-level counsel and PR strategy to our current law firm clients while supporting our continued growth in the Midwest and nationally. We are very excited to welcome her to the Jaffe team.”
While at Bracewell, Michelle grew the firm’s communications department from the ground up, focusing on leading public relations efforts in the U.S., UK and Middle East. She also built a robust rankings program, established the firm’s social media presence, and helped developed firm-branded podcasts and an app.
Before joining Bracewell, Michelle was a senior account manager at a Houston-based public relations firm, where she provided a full range of marketing and public relations services to her clients in the nonprofit, automotive and legal sectors. She also has served as public affairs manager for the governing body for chartered accountants in British Columbia and a policy analyst for a municipal government.
“Michelle’s skills in communications and social media fit directly into Jaffe’s integrated approach to legal marketing,” said Terry M. Isner, Jaffe’s CEO/Owner, Marketing & Branding. “We are happy to have her further expand our footprint in Texas.”
Michelle’s work has been recognized by the Legal Marketing Association, Public Relations Society of America (PRSA) Houston Chapter, International Association of Business Communicators Houston Chapter and Recycling Council of Ontario. She formerly was a member of the board of the PRSA Houston Chapter and served as president of the organization in 2011. She received a master’s degree in public relations from the University of Houston.
Jaffe, the legal industry’s full-service marketing, branding and public relations agency, has been recognized by the National Law Journal, Ragan's PR Daily and PR News for its outstanding marketing, PR, social media and business development services. In addition, the Legal Marketing Association has repeatedly honored the agency with “Your Honor Awards” for its creative and results-driven programs. Jaffe prides itself on its exceptional client service and its comprehensive service offerings, including public relations, marketing, business development, branding, social media, content marketing and SEO, website and digital media, and leadership and management consulting. The agency operates through a unique virtual office environment with experienced consultants throughout the U.S.