It’s hard to imagine, but today, just five short years after opening its first location, Blink Fitness is sending endorphins racing through a quarter million members at its nearly 70 gym locations.
Blink recently announced that it is planning franchise expansion in Houston. Intending to transform the attitude Americans have towards exercise – shifting the focus from physical benefits to the positive feelings that come from working out – Blink has its sights set on Houston.
“Houston an important piece of our comprehensive franchise strategy targeting key areas across the Houston and Dallas DMAs. Our membership numbers and our ability to consistently open new gyms is perfect proof that Blink is ripe for franchise expansion,” said Todd Magazine, president of Blink Fitness, who previously held top leadership positions for PepsiCo’s Gatorade and Quaker Foods brands as well as Procter & Gamble. “Our members relate to the Mood Above Muscle™ approach that Blink Fitness fosters – creating an environment and ethos around the importance of feeling good instead of just looking good.”
Blink leadership has created the brand to stand as a new differentiated breed in fitness around a unique Feel Good Experience™ at every club to enhance each member’s visit and make Blink unlike any other gym. This includes respectful and friendly staff, bright and open gym design using colors that are scientifically proven to enhance mood, a spotlessly clean facility and music specifically selected to motivate members.
The concept commands franchise investors who share its commitment to excellence and have the financial wherewithal as well as operations know-how to own and operate one or more locations. Franchisees benefit from the proven Blink business model and the experience behind it.
Beyond brand differentiation, Blink is breaking the mold with its brand positioning. The fitness industry has been around a long time, using the same sort of aspirational imagery across the board. Blink uses people who represent its diverse member base in advertising the idea that working out to feel better is just as important as working out for the physical benefits. That concept is resonating with the 85% of people who have been too intimidated to join a gym*.
The Blink business model has been cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community and business connections. The franchise investment offers significant efficiencies of scale for multi-unit investors, including discounts on the initial investment.
For more information about the Blink Fitness franchise opportunity, visit blinkfranchising.com, or contact Patricia Perry, vice president of franchise development, at firstname.lastname@example.org and (212) 359-8780.
About Blink Fitness
Founded in 2011, Blink Fitness is a premium quality, value-based fitness brand with more than 60 locations open or in development throughout New York and New Jersey. Blink Fitness puts Mood Above Muscle™ which celebrates the positive feeling you get from exercise, not just the physical benefits. Each club employs the company’s signature Feel Good Experience™ that highlights enthusiastic staff members, a clean environment, an open, spacious, and colorful design, energizing music and fitness training that is motivating and affordable.