Franchise Foundry, a multi-faceted, full service franchise development company based in The Woodlands, TX, has announced that it will be kicking off the New Year by showcasing four of its fastest growing brands at this month’s Franchise Expo South.

This highly anticipated event, which will be held from January 12-14 at the Kay Bailey Hutchinson Convention Center in Dallas, TX, is one of the premier events of the year, covering the franchise industry for the southern United States and Central and South America and serves as the industry’s destination for prospective franchisees. Only the most exclusive franchises attend to showcase their brands to serious candidates.

Marking his third consecutive year at the conference, Franchise Foundry CEO Paul Segreto will be introducing its top Texas-based franchise companies that he says “represent the hottest retail and children’s segments in the fastest growth areas of the state.” These brands include: Over The Top Cake Supplies, Smart Drinks & Nutrition, American Robotics Academy, and Little Beakers Science Lab for Kids.

Over The Top Cake Supplies, which launched in 2016, has provided San Antonio residents with standard, professional cake supplies as well as decorating classes, birthday parties and the expertise of its talented staff. Always trying to keep its business innovative and in trend with what the customers want, the company has also expanded into children’s parties and camps, “girls’ night out” parties, bachelorette parties, birthday gatherings and more. Over The Top Cake Supplies started franchising in mid-2015 and already has four franchise locations.

Smart Drinks & Nutrition is a one-stop-shop that meets the nutritional needs of today’s busy on-the-go consumers. Available in smoothie or juice form, customers can stop into two convenient Houston area locations and order from a menu of delicious, nutritious options and know that they will always receive top quality meal replacement shakes or smoothies that are guaranteed fresh every time. A full line of nutrition products and supplements are also available.

American Robotics Academy is the only franchise to offer robotics based entirely in education and adheres to a strict curriculum. Each class taught through the American Robotics Academy has one goal: to teach students to understand "how things work" through hands on activities. It is currently one of the most popular after school programs in the region and the classes have become so well-received that they are the only ones of their kind to be taught in conjunction with The University of Houston, with the academy and its staff having conducted summer camps year after year for more than seven years.

Little Beakers Science Lab for Kids is also an education based franchise that is focused on offering science learning to children of all ages. With two convenient locations in the Greater Houston Area, Little Beakers is a unique concept that combines the fun of learning with hands-on experience inside a real science lab. This is the first time that Little Beakers Science Lab for Kids will be attending the Franchise Expo South.

“Each of these concepts has built a sustainable brand incubation and has experienced acceleration for quite some time,” said Segreto. “I look forward to introducing them to potential entrepreneurs.”

Segreto, who has 34 years of franchise experience and was recently named as the president of the Franchise Brokers Association, is not only presenting four of his most successful and innovative franchise concepts but he will also be serving as a keynote speaker on Friday, January 13 during the “Web 2.0 & Social Media Symposium”.

Franchise Foundry is successful because it focuses exclusively on emerging franchise brands and its team has a unique set of capabilities that range from strategic planning and operations to franchise marketing and development. Franchise Foundry also oversees complete funnel management, lead generation, qualification, maturation, and sales compliance programs, making their business unique to the marketplace.

For more information about Franchise Foundry, contact Paul Segreto at (832) 797-9851 or by email at Paul@FranchiseFoundry.com.

About Franchise Foundry

Franchise Foundry is a business accelerator focused on emerging franchise brands. Boasting more than 30 years of experience building businesses, Franchise Foundry’s leadership fully understands the unique challenges that emerging franchisors face in starting, growing or turning around their brands. Utilizing a hybrid coaching/consulting approach, the Foundry team develops and deploys effective short and long term solutions in franchise management and operations, change management, traditional and digital marketing, relationship and business management technology and domestic and international franchise development. Franchise Foundry also assists franchise brands in raising capital and exploring merger and acquisition opportunities. The company has an expanding list of client brands across various industry segments, with its primary goal of positioning clients with unique, differentiating propositions to stand out in today’s highly competitive business environment.

About Franchise Expo South

Franchise Expo South (FES) is the premier event covering the franchise industry for the southern United States, and serves as the industry's one-stop- shop for prospective franchisees.

At Franchise Expo South, hundreds of the hottest franchise concepts and opportunities will be on display, and thousands of the most qualified prospects from the southern United States and other areas will be in attendance. FES also offers the industry's most comprehensive conference and educational program to gain the ins and outs and behind the scenes information needed for success right from the start. Thousands of entrepreneurs and future business owners from across the United States will attend Franchise Expo South, looking for franchise opportunities. Visitors will have the chance to meet face-to-face with over 200 proven franchise opportunities in every industry, across every investment level, full-time and part-time.

FES is owned and operated by MFV Expositions, producers of shows in the United States, Mexico, Japan, the United Kingdom and Ireland. FES is sponsored by the International Franchise Association (IFA).