Genesis PURE, a leading innovator of naturally sourced supplements, announced the return of two original leaders as part of the company's continued dedication to support Genesis PURE™ Independent Business Owners. Genesis PURE will build upon their solid foundation based on a combined experience of over 50 years.

Mr. Daren Hogge joins Genesis PURE as Chief Executive Officer. In his 29 years in the network marketing industry, Daren has built a reputation as a dynamic leader with the ability to turn vision into reality. He was previously CEO of GoYin at the time that it merged with Genesis PURE in 2008. He then led the Genesis PURE team as President until 2012 when he stepped away.

"It's great to get back to the company and products I love so much. Taking a step away in 2012 was the right decision but today, I'm excited to rejoin Genesis PURE and do great things in 2017 and beyond," said Daren Hogge.

Daren began his career as a CPA for Arthur Andersen LLP, where he served as a financial consultant to one of the founding companies in the network marketing industry. He later became CEO of a very successful company as well as the President of the Direct Selling Management Association (DSMA) in Utah. Hogge also served as Director of International Finance and then President, during which time the company opened new international markets and more than tripled its distributor force.

Mr. Tim Hough also joins Genesis PURE as Vice President of International. Tim's experience spans multiple industries over the past 15 years including Fortune 500 industry leaders and visionary startups. Previously, Hough was an original officer with Genesis PURE. He has also served as Marketing Director for Dell Asia Pacific.

About Genesis PURE

Genesis PURE is a leading innovator in health and wellness products. Our innovative nutrition, performance and beauty products help get people on the path back to Whole Health. Delivered via the Direct Selling model, Independent Business Owners are able to earn commissions when sharing the products and opportunity with others. Genesis PURE is an international company with offices in the US, Japan and Korea and headquartered in Frisco, Texas. For more information about Genesis PURE's products and business opportunity, visit GenesisPURE.com.